Are you looking for ways to get people talking about your brand? An increasing frustration with traditional media has driven businesses and marketing firms to start employing more creative means of getting customers attention beyond the traditional media outlets. You may hear this referred to as viral, word-of-mouth or buzz marketing and this method is attaining broad popularity as an inexpensive and highly effective marketing method.

What is Viral Marketing, Word-of-Mouth, or Buzz Marketing?

Viral Marketing is a way of capturing attention of consumers and the media to the point where talking about your brand becomes interesting conversation. Generating a buzz is based on either customers’ personal experience with brands or what other people have told them about these brands. When this experience becomes interesting, your brand and what your company is doing become a source of entertainment, and your brand becomes newsworthy. Basically it’s unconventional, it’s economical and it’s powerful. Buzz marketing is capturing the attention of consumers and the media to the point where talking about your brand becomes entertaining, fascinating, and newsworthy. Buzz marketing is about starting conversations. In a nutshell, buzz marketing is about getting people talking and getting the media writing about your brand. With Buzz Marketing you stop talking at consumers, and start talking to them.

Why does buzz work?

Today’s noisy advertising environment has forced marketers to become more creative and some say even slightly devious with their methods. Consumers are subject to constant information overload and are wary and distrustful of companies due to scandals and scams they have heard about or been victims of in the past. All of that buyer’s remorse from past bad purchase decisions has built up and created a wall of sales resistance that they psychologically throw up whenever faced with something that appears to be a marketing message or sales pitch. Conversely, consumers like to rely on friends and peers for product and service recommendations and will do less shopping around and are more apt to act based on recommendations of people the know. This has long fueled efforts to increase customer referrals for companies. Another way to enter a customer’s mindshare is through buzz marketing, which is simply the process of sharing information through the natural social networks of your target market that helps them in the decision-making process. That way, instead of coming from a faceless and distrusted corporation, the marketing message instead seems to emanate from the most powerful endorser possible: your coolest friend.

How is it different than traditional advertising?

Most marketing, advertising, and PR employs a push strategy, where you push your message out into the marketplace at people, typically when they are not seeking it. Many people do not enjoy or appreciate this approach. Good marketers know that using a pull strategy to market their products and services can result in close rates at least twice as high as a traditional push strategy. Doubling your marketing effectiveness is certainly worth paying attention to. Buzz marketing is powerful because it gets customers to seek you out.

Why is this a good time for Buzz?

Marketing today is in a state of turmoil. Industry leaders say traditional marketing campaigns, based on mass media advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness by Deutsche Bank in the US consumer packaged goods sector found that only 18 percent of television advertising campaigns generate a positive return on annual investment, while the Harvard Business Review reports that for every dollar invested into traditional advertising for consumer packaged goods, the short-term return on investment is just 54 cents. Marketing in the business-to-business sector fares no better. An astonishing 84 percent of B2B marketing campaigns actually result in a fall in market share and brand equity. Word of mouth connections are highly influential. A 2004 UK survey of 10,000 consumers by consultants CIA:MediaEdge found that 76 percent cite word of mouth as their main influence on their purchasing decisions, compared with traditional advertising’s mere 15 percent. In the US, NOP (now GfK) research shows that 92 percent of Americans cite word of mouth as their preferred source of product information. Studies show that when it comes to generating excitement about products, word of mouth is 10 times more effective than TV or print advertising. Younger consumers, who are still forming their brand preferences, are among the most coveted by marketers. These days they spend less time planted in front of the tube and are more skeptical about the messages they receive there. Therefore a recommendation for a product or service from a trusted friend is more memorable and convincing than the cleverest television ad and more likely to be turned into action.

What are the benefits?

Many are saying that buzz represents the future and will surpass traditional ads in regards to maintaining consumer brand-interest. If I can involve one person really deeply in my brand in 50 cities, vs. 50 people in one city, I’ll take the former every time, says Mark Hughes, author of Buzzmarketing: Get People to Talk About Your Stuff. Jon Berry of research company Nop World, and author of The Influentials, argues that word of mouth is worth more than twice what it was in the 1970s in affecting consumer purchases, and it’s 150 percent more influential than newspaper and magazine advertising or articles. Another benefit of buzz marketing is the ability to break through customers’ natural defense mechanisms that they typically have up when receiving marketing messages. Customers think of you more like a friend and less like a business trying to sell them something, and that is a great place to be.

You’re speaking face-to-face, which gives you attention and mindshare. Another reason word of mouth works so well is credibility. When your friend, neighbor, co-worker or a family member tells you about a great movie, product or service you believe them. They’re not being paid to pitch the item and so you give them full credibility. That’s why having a great product matters so much: If you can really wow people, they will tell their friends and neighbors. Such face-to-face attention creates superior memory retrieval. In a study of two groups presented with advertising information with the brand removed, only 49 percent of people recalled advertising based on a visual cue, while 70 percent recalled advertising from a thirty-second musical cue. Given the right context of attention, audio stimuli can be far superior to visual.

Buzz marketing is one of the hottest trends in marketing today. By applying these 18 techniques in your business you’ll see people buzzing about your brand.

Here’s how to do it:

1. Start with your initial or existing base of satisfied customers. While enrolling new consumers, a successful buzz marketing strategy bases itself on the impact these consumers could have on the next potential customer. Providing a positive customer experience establishes trust. This trust is rewarded with consumers acting as buzz marketing agents, literally working for brands free of charge. The consumers who are first to climb aboard and become evangelists of your brand.

2. Pick a target market you can find. Where does your target market hang out? If you’re selling hot pink lipstick you might find that your main customers are at the corner of Pine and Main Street wearing stilettos and pleather. Make them easily definable and be able to name the specific areas where they go so you can target your target market.

3. Find the thought leaders. Every social culture has its thought leaders. Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers. You must find, connect, and collaborate with the people who influence your brand, lead opinions, and spread word of mouth. Look for opinion-leading individuals who frequently offer or are elicited for category-related advice. Thought leaders are the 10percent of society that help influence the majority of all purchasing decisions. They are not necessarily the customers who spend the most money with you, but they are the most important people you can reach because your target market takes their advice. They hold a social power that will amplify the affect of your word of mouth campaign.

After finding influencers, make sure that you develop ongoing, two-way relationships with them from giving them a trial before the product is available to the mass market, to going back a step and getting them involved in your research and development. Try to give them experiences that exceed expectations. This will generate goodwill and advocacy that will go a long way toward kick-starting positive word of mouth and wider interest in your product, service, or campaign.

4. Again, find the influences and give out freebies. Think outside of the box. Rather than blitzing the airways with expensive TV commercials, give out freebies to select people who are trendsetters. Targeting the influential people you will get more visibility for your product or service by others who are their friends or assistants and who will buy based on the trendsetters. It is worth it to give out what you can for free that will allow customers to experience how great your brand is.

5. Use fake shoppers. One way to get closer to your customers is to show up right under their noses without them even seeing you. Often buzz marketers cover their tracks, at least initially. Slip into the conversational pathways of the target market and those who heavily influence their peers.

6. Work at a grassroots level. Get out there and hit the streets. Buzz requires manpower, whether its volunteers, paid representative, or evangelists that just can’t stop talking. Create a culture around your brand, something that people can stand for, support and be proud of. Get into their neighborhoods. The most successful buzz marketers start on the streets, in the places people live, eat, work, socialize, etc..

7. Piggyback off an existing trend or cause. Look for a trend that your target audience is currently interested in, such as environmentalism. If you can show them that you are interested in the same things that they are, you’ll make fast friends and get them talking.

8. Go to the point of sale. Stage an impromptu demonstration, create a display that will attract your customers or have actors put on a show around your product. If you are going to get people talking, get them talking as close to the point of purchase decision as possible.

9. The more unusual and shocking the better. Traditional ad campaigns have lost some of their punch while quirkier campaigns have generated huge grassroots followings for their brands with laughably low marketing expenditures. Use what people naturally like to talk about by creating a messages that contain one or more of these 6 elements.

The taboo (sex, lies, bathroom humor, etc.)

The unusual

The outrageous

The hilarious

The remarkable

Secrets (both kept and revealed)

10. Be completely believable. When you have your consumer do marketing for you, it is credible, less expensive and enormously believable.

11. Make it personal. Using the viral strategy on a humdrum product category, will not yield your best results. Buzz marketing still seems to work best for the relatively narrow range of products and services that consumers care deeply about because of their physical intimacy, technical complexity or status-enhancing potential.

12. Create a sense of scarcity. Lure those key consumers with coveted items–whether hot news, loaner cars, or cool gadgets–that are in short supply, and let the buzz begin.

13. Be bold and extreme. Companies that play on the extremes of being either totally authentic or blatantly unoriginal are memorable and different. Although a buzz campaign may have fictional elements, the premise should be true to the brand. Make sure your buzz campaign fits with your overall ad strategy. Similarly, being totally irreverent can get people talking as well; just make sure consumers don’t feel duped. Be sure to test your humor out on a sample of your target market first.

14. Leverage the internet and buzz with blogs. From large corporations such as GM and Microsoft to entrepreneurs, businesspeople of all kinds are using blogs as a tool to connect with customers and internal audiences in new ways. They’re generating unprecedented buzz, and exponentially amplifying word of mouth marketing. A single successful blog can attract tens or even hundreds of thousands of visitors. Done right, they can give back loyalty, goodwill, and valuable feedback. The best part is they often spread that message to others within their sphere of influence through blogs, instant messenger or e-mail.

15. Don’t overlook quality and customer service. Make sure that your product, service or brand is of a quality level that stands out next to competitors. The last thing you want is to have all this talk you generated turn into complaints. Customer service should be given extra attention while you are working a buzz campaign. Good service and superior quality are so unique they create an inherent buzz of self-propelling word of mouth and customer recommendations.

16. Do something innovative. Buzz is great for anything new and innovative, but if your product is not innovative in itself, then put extra creativity in the execution to generate that buzz.

17. Measure as much as you can. Connected marketing is not about control; it’s about management. You cannot manage what you cannot measure. The initial contact may look spontaneous, but it’s anything but, and the back end of your campaign should be meticulously planned and the results carefully measured. Marketers are even attempting to quantify how often their message will be passed along and how many downstream consumers they need to influence before a fad is born. Obviously, using online capabilities will make this kind of measurement more easily and precisely monitored. At the very least it will show you whether or not your efforts paid for themselves, best case scenario you can determine the exact ROI. Figure out what types of data do you want to collect, the measurement of recommendation rates, what specific actions should be taken post-measurement, and what influences the recommended rate and how marketers improve recommendation rates.

18. Integrate the campaign with the overall marketing strategy. It is time to develop internal and external connected marketing strategies that integrate product development and marketing activities in innovative ways, enabling consumers and businesses to connect and collaborate with each other as respected partners in order to achieve mutually beneficial outcomes. Don’t fall into thinking that if you get buzz you don’t need any marketing. Buzz marketing should be one part of an overall integrated marketing communications plan. Good buzz is the best thing you could wish for. But, in most cases, distribution, advertising, promotion and other traditional concepts are essential to translate the goodwill surrounding your product into sales. The focus should be not on whether something is classified as traditional or guerrilla, mainstream or viral–but on whether it works. Focus on results, and don’t get caught up in any single marketing ideology. It is best to start little fires in lots of places and fan them afterwards.

Implement these techniques and watch the buzz get started. For more information about how you can create a marketing buzz, visit www.flourishingbusiness.com.

Elizabeth Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach.

A home-based business becomes for the business owner, an entity in and of itself. Because so much hard work, blood, sweat and tears goes into every home-based business, it is easy to view it as having a “life” of its own and a home-based business can be more real to the business owner than anything else in their lives.

However, there is also a dark side to a home-based business, especially one that is failing miserably. Part of being successful within a work-at-home dream also means knowing “when” to quit, or “fold”. A home-based business can be like a game of cards, when the “losses” exceed the “wins”, it may be time to give up on the business and either start another one, or look into other forms of outside employment.

It has been said, “that most entrepreneurs fail three to five times” before they actually start a business that succeeds. Although it is imperative that entrepreneurs be persistent, not being able to accept failure, when it is obvious that failure has occurred, can be extremely detrimental.

So, how does an entrepreneur “know” when it is time to give up or when they should continue? Simple, the amount of actual “suffering” needs to be measured. The following “suffering measurement” should take into account:

1. What type of debt the entrepreneur is accruing, and how many bills and necessary needs are being neglected. No one should live without food, clothing, shelter or the necessary medical care needed for a gratifying life. If a home-based business is constantly leaving the business owner without funds with which to sustain life, then it is probably time to quit.

2. What type of emotional pain is the entrepreneur facing? If the business has become so stressful because of mounting debt, or the entrepreneur’s family is turning against them because of the business, then it is probably time to quit.

3. If there is a chance of losing a home or other holdings and property because of the bills engendered during the business, then it is probably time to quit.

4. If the frustration of having the business and handling the day to day operations surrounding the business is greater than the pleasure of owning the business, then it is probably time to quit.

Notice I have only mentioned the fact that it is “probably time to quit”. No one but the actual business owner can sufficiently measure when a business should be declared a failure and when they, the business owner, should walk away.

Let’s face it, even older businesses can face renewed challenges to their survival. Markets can change drastically sometimes, seemingly overnight. Consumer behavior also can change quickly. Newer businesses can face start-up challenges, but older businesses can encounter significant “bumps in the road” to business success as well.

All the above factors need to be weighed carefully before deciding either to “quit” or “stay” with the home-based business.

There are some methods that can be successful for alleviating some of the financial and emotional stress that accompanies a failing business:

1. An outside source of employment can be taken “temporarily”, and the business can be worked on “part-time” in an entrepreneur’s free time.

2. Loans and grants can be taken to alleviate financial strains until the business becomes solvent.

3. The entrepreneur can enlist the aid of family and friends, by allowing them to “buy into” the business, or by forming an LLC (Limited Liability Corporation), wherein the business owner is no longer solely responsible for debts or liabilities. Most new business owners start with a Sole Proprietorship model, so switching to the more encompassing LLC may indeed aid the business in its quest for survival.

4. Business owners can “downsize” their expenditures, both in the business, and in their personal lives. Downsizing of expenditures can literally save thousands per month and may indeed “save” the business from ruin!

In reality, there is no “shame” in failure. Failure at anything only teaches valuable lessons, lessons that may be incorporated into success at another time! If you’re suffering in your home-based business, don’t allow pride to stop you from admitting defeat and moving forward in another area of life! That’s what being an entrepreneur is really all about.

———–
Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.
———–

At the end of this article is an answer to a note left regarding the article. The article begins here;

Bringing the whole family on a camping trip is one of the most creative, interesting, and natural things that you can do in your lifetime. You have come to the right page if you want to be as safe and as secure as you can be on any camping trip. First – safety and security begins with having the proper equipment and tools for your camping trip. There are certain rules of safety and security that you need to follow when you are camping out with babies and children. There are some tools and some equipment that will make your vacation easier and more fun.

Camping with baby:

If you are bringing a baby along on a trip, prepare ahead of time and buy a baby tent. This is a small enclosure that will hold one baby – with one baby infant seat. The enclosure is not really a “tent” but it is more a screen enclosure that you will use inside the tent or outside the tent. This will make your baby insect-proof. Your baby will be free from mosquitoes and spiders and their bites. Bring a sleeping bag for baby (for inside the tent, when the baby is not inside the baby tent. This kind of sleeping equipment will make your baby feel more secure than a regular blanket. Remember that your baby is not at home and might feel some apprehension about its’ new temporary quarters. Use the sleeping bag at home for a few nights before you go on your camping trip. This way, your baby will be used to it and will be familiar with it on the trip. Bring bandages, over-the-counter medicine, bottled water, a ball, some toys and whatever else is familiar to the baby.

Location: When camping with babies or young children, try the “family” campsites first or the private campgrounds to see how the baby or children will react to the outdoors experience. Camping at a private campgrounds or family campgrounds offer many amenities that state parks might not offer. For example, at the private campgrounds, you might find a kiddie pool and a regular pool, an indoor store for necessities, internet connections, game rooms for children, golf carts, abundant water spigots and fountains, and many other items that make camping with children more fun. After choosing your campground, the next mission is to chose the best site for children and babies. You will want to choose a site that is near the bathrooms, near the public phones (bring a cellular phone too), and or near the store or the more trafficked areas of the campgrounds. When choosing a site near the bathrooms, choose the right one, not one too near it.

Important Timely Note: **This note added, March 19, 2008: Wow! At least once a year, you have a perfect location to camp at with your children, especially if you are beginning campers. This year, and most likely every year thereafter, there will be camping (for families) in NYC for one night. Most times throughout the year, there is no camping in Staten Island, New York. However, over the past month or so, I read that they are going to be camping out for one night in High Rock park. Reservations are needed and on March 24, they are going to accept the first reservations. (If you have missed it for this year, save this information because it will be helpful to you next year). You call up and reserve your space. Tell them that you have no tent and they will supply a tent to you for the night (as long as supplies last). You can also camp out with them that night if you have your own tent but you must still register to take part in this. You supply your own food and beverages but they will supply the campfire to roast marshmallows and cook your hotdogs. Sounds like an awesome night in people in New York, for beginning campers. This is your opportunity to get used to camping in a safe environment with expert supervision. (You must be of legal age to register). Look up park rangers or High Rock park on the net to find the details). This is only happening once a year in in this particular area, so be sure and telephone be March 24th to register.

A few years ago, one of the news items that did not make it into the newspapers, but did disturb the campgrounds, happened at Hecksher State Park in New York State. One night an RV family came into the campgrounds very late, after dark and proceeded to back into a water fountain. The driver of the RV did not look behind him as he parked and his RV landed right on top of a water fountain. The water fountain tilted and tipped, flooding the surrounding area with water. Thankfully, no human being was hit in this accident. But think of what a close call that was. . This campsite was the one very nearest the restroom and the area all around it was flooded. Good that no one had camped out there, so the only ones affected were the park rangers and the camper who ran the RV. So choose one close to the restrooms but not too close. You might want to choose a site that is near other family campers. Perhaps the children can play together in the daytime. Sometimes as an added safety precaution, campers put lights on the outside of their tents, and sometimes they use special camping blinking lights. If any campers near that water fountain had those lights on their tents that would have been an added protection for them that night when the RV ran over the water fountain.

Rules: Sounds simple? Most everyone knows the rules of the campgrounds if they have been camping in the past. But newcomers and children generally do not know the rules. One of the most important things that you can remind your children about are the vehicle and road rules. Remind them that the lanes in between the rows of tents are just like city roads. Cars and sometimes huge RVs travel those roads, so if the children are playing at the campgrounds, they must look both ways before crossing these innocent-looking lanes at campgrounds. So many times during the camping season, you will see children running and playing in or near the campsites roads. This is a very dangerous thing to do as there are many cars going back and forth even if you do not see them right away. Remind all children that roads are roads even when the roads are in campsites. Remember that RV that hit the water spigot and knocked it over ? That could have been a child. Luckily it was just a water spigot. You need to instruct the children on the road rules before you leave your vehicle and stress the importance of obeying all rules, including the road rules.

Food: Food rules are the next important. If you have decided to camp out in a state park, you need to stress the importance of food rules. Most times children do not understand why they cannot eat inside the tent (especially in bad weather). If you camp out anywhere in the wild or in state parks in any state, you must not have any food in your tent, not even cookies or cookie crumbs. Trust us on this one. Even at the most civilized camp sites, if you bring any food inside your tent you are asking for big trouble. There are state parks where there are no bears, but still the food rule should be number one on your list to remember. We camped out at Hecksher State Park in New York once or twice. We knew the food rule so we never brought any food into the tent and we did not leave any food on the picnic table either. That’s almost a guarantee that you will have no animal visitors during the night. That’s almost a guarantee but not a real promise. Even when you are diligent about camping rules and regulations, what your neighbors do will affect your stay at the camp. Sometimes your neighboring campers will forget food outside and that will be enough to bring raccoons and little animals and insects into your campsite. That happened to a friend of ours. While he was careful about camping and careful about his food, his neighbors left food out on the table – overnight. All through the night, the pesky raccoons kept pushing through the campsite going into everything they could find. They kept everyone up at night be their scavenger hunt for more food. Our friend found out the hard way that any food left out, even your neighbor’s food, will attract small animals, raccoons and insects into his own campsite. He found out the hard way – by having the raccoons keep him up all night. You can learn the easy way, by just taking this advice. If your neighbors are inexperienced campers, tell them about the animals and raccoons that spill through the campgrounds at night. They will be glad you told them and you will have a good night’s sleep. (Raccoons are creepy at night in the dark at night -especially since they are so bold). Good thing to remember is that some raccoons can carry or have rabies. So, store your food inside your car. Raccoons do open coolers up. Funny thing is that the one thing they could not do was open the zippered cooler.

Restrooms: Another important rule is that no one goes to the restroom alone after dark or at night. In the daytime also, accompany all children to the restroom. This is an important safety rule for our state parks in NY, and probably everywhere else also. If you think that this is “too safe” , think again. In some of our state parks, there are homeless people camping out; in others, there might even be newly-released inmates, and in others there might even be perverts. Yes, this might be shocking to you and it is something that most people do not think or want to think about. But the truth is -that is the truth. So, watch the children when they go off to the bathroom in the daytime and if they do not come out quickly, go and check on them. And, after dark or near dark, the rule must be that no one goes to the rest room alone. You can wait outside for the older children and you go inside the restroom with the younger ones.

Don’t Feed or Pet Wild Animals: You need to instruct children to not approach and to not pet wild animals, no matter how cute they look. Remind the children that some wild animals carry or have rabies. Some of the bold raccoons at Hecksher and some other parks will approach you and the children if you leave food out at night. So the best way to avoid this is to keep all food in plastic containers and keep them in your car. Keep the family pets at home (find pet sitters for them). Family pets attract wild animals and insects. Besides, if you are on vacation, you will want to leave them home and enjoy their company when you return. If you MUST bring family pets, the best place to go is to family campsites that advertise that they welcome pets. There are one or two state parks that accept animals. Do the research online and find out where these parks are.

Weather:

There is a difference between a storm and a rainy day. If you are prepared, relaxed and intent on enjoying your camping experience, even rain will not ruin your camping vacation. It is an interesting experience. That’s really roughing it. That’s camping! However, with babies and children, the wet camping experience is different and less fun. So here’s how to handle weather. Bring a solar-powered radio and solar-powered flashlight. Having a radio on stormy or rainy days makes all the difference in a camping trip. Tune in to the weather station and you will find out if the storm is temporary or will last for days. You can plan – that is so much better than just having bad weather happen to you. If the rainy weather is just going to last for an hour or three, you can rough it out and outlast the rain. So , do not pack up and go home. Having that radio makes a big difference.

Rainy Days: These are great fun days and a great excuse to sit in the tent and get to know each other better. You can talk, chat, play games, share stories, and read. READ? Who ever heard of reading on a camping trip. Yes, you can read. Bring enough flashlights for the night. You can wait out the rain and you can play and read until the rain stops. If it is a light sprinkle, this is great for blowing bubbles in the rain (no thunder, no lightening). Stay away from the trees for safety. Kids love to splash in puddles and why not? It’s vacation . It’s time to do things you would not normally have them doing. You can cook out, so you can take a short trip to the local fast food place ( Many fast food places have play rooms), so your rainy camping day will turn out to be a fun success instead of just another day in the rain.

Stormy Weather: With the storms or prediction of storms while you are camping, use the malls to your benefit. During the worst part of the storms, pack it all up (not the tent) ; bring the kids and put them in the car and drive to the nearest mall stores. You can spend hours there going to the movies, browsing the bookstores, having lunch or dinner, and you can party-out the storm.

First things first, get away from the trees and out of the rain. Hop into the car or RV. You don’t have to drive right away. Sometimes a storm can last ten minutes other times ten days. Knowing is being informed. Listen to your radio. Once at Hecksher State Park , all of a sudden it began to pour, lighting and thunder. It rained so hard and thundered so loud it sounded as if Noah would have to rebuild the ark. Most of the campers thought it best to leave the campsite for a while since the thunder was getting louder and louder. . There are malls not too far from Hecksher State Park, a short drive away. So, many times when the weather gets stormy, some of the campers pack up and spend a few hours at the mall instead of spending the entire day or night in the tent listening to the rain. If this happens to you, you can go to the mall, spend hours at a bookstore, have lunch in a fast food restaurant or at a pizza place and then head back to the campgounds after the worst of the storm is over. Everyone will be happy, entertained and feel that even the stormiest camping outing can be a total success. The rain will eventually lighten up, and you can experience your first rainy day camping but you will come away with a fun experience, not a griping holiday. Attitude is everything! Creativity is everything while camping. So many other people were there that same day – camping out through the storm but they were not as happy as as the campers who chose to leave the campgrounds and head to “CAMP MALL” . That’s the difference between planning a great camping trip and being surprised by something that you did not expect. Plan your trip, plan for a storm and then you will know just what to do when the storm hits if the storm does hit. So, be prepared, be wise and you will have a wonderful camping trip, no matter what the weather.

Restrooms and Showers: Always accompany children to the restrooms. Never permit anyone to go alone to the restroom after dark or near dark, that includes adults. One of the things that people do not think or or remember is that whatever is out in the world is at your campgrounds too. Somehow people think that camping is a ‘different’ world just because they feel safe and peaceful in the woods and outdoors in nature. And that false sense of security is what puts many children and adults in danger. Take the same safety precautions that you would take if you are in a large city. Everyone goes to the rest rooms in pairs or in groups. Even in the middle of the night. Tell your children if they need to go to the restroom in the middle of the night, they need to wake you up. You will all go together. When you first arrive at the campgrounds remind your children what the rules are and let them know that these rules are for their safety and protection. Children should never go into any stranger’s tent. And you need to remind each child that every other camper in the place is a stranger to them. At campgrounds, strangers and neighboring campers are always very friendly and after a day or two it can seem or feel like you all know each other. You need to remind your children that all over campers are still strangers and they shouldn’t go into neighbor’s tents at all -without you. Following this rule can keep children alive and safe. Keep the same rules that you keep at home. When at home, you don’t allow your children to go home with strangers or go into strangers’ homes. So when camping out – those tents are people’s homes -even if only for a night or two. The tents are temporary homes so do not let any of the children to into any strangers’ tents. Hecksher State Park has electrical outlets in the restroom. These are convenient to charge up your cellular phones, or other batteries needed. Stay with your equipment while it is charging. No state park is secure from thieves. Although the parks are serene and full of nature, you need to remember that in our country, thieves go on vacation also. So, protect your equipment, even in the state parks.

Hot, Hot, Hot! No matter what, always pack sunscreen, sunblock and insect repellent. These are essentials. If you don’t have these, don’t bring the children or babies camping. Bring a screen hut. This is an open-enclosure. It is open on two sides, closed on two sides. These go for around forty dollars, but we picked one up for ten dollars at a dollar store. This is a great tool to put over the picnic table. It brings you less mosquitoes and insects over your plates and food. Plus, it is fun for the kids. They enjoy sitting under it. Part of the enclosure is screened and part is cloth, so it provides some shade on hot and sunny days.

Those are just some of the basic essentials of camping out with babies and children. Some of our upcoming articles will focus on tents and choosing the right tent for you. There are many more ways to be safe and secure.

Thank you for leaving your note regarding camping with children. I read that the article scared you a little, which was not the intent of the article. But rather, the intent of the article is to bring some things to the attention of moms, dads, guardians or others who will bring babies, tots and children on camping excursions. As far as being scared, I am sorry to hear that it scared you. But as with all life, having some fear is a natural thing. In fact, it is our fear that usually protects us from other dangers. Imagine a child without fear? That child might get into serious trouble that the natural fear might not allow. For example, if children were not afraid of fire, they could be more easily burned and more often burned. But once they are told, and made aware of the dangers of fire, those children lead healthier lives and they are protected from third-degree burns and even in some cases –read the news– protected from death. I am changing the title of the article to be more specific and more revealing about the actual topic that I am writing about, which is safety and security.

And it is in that spirit that I wrote the article about camping. I wrote it to reveal things that people would not ordinarily think of when they are about to go camping with children, babies or toddlers. And yet the things that I wrote about are actual things that have happened in campgrounds. For example, the big RV that backed up into the fountain, that actually happened. And, luckily there were no children around the spigot at that time of night. No one was hurt, just the water fountain was hurt. Before seeing that happen, I never, ever would have expected that a large RV would back up–without the driver looking out for what was behind the RV. Who would think that? But obviously that happened. So I pass on this information, not to scare, but to inform and to remind people of the dangers that really are around some campsites.

I hope that I can relieve some of your fears by saying this– that none of what happened or could happen is anything that would keep someone from camping out. Camping is a wonderful, relaxing experience, that thousands, if not millions do, every camping season. And some even camp out in winter too. And some of the camping problems occurred in larger cities, not in small towns, like the RV backing up. That happened at a campsite that has millions of people visiting each and every year. So, you see, real occurrances do not keep campers from attending state parks or from camping out. Sincerely, I hope you camp and camp and camp again, at as many places as you are able to.

I, as many campers do, believe that everyone should be aware of what happens in campsites and of would could happen or did happen at campsites. Being aware of these things does not put us in fear, but rather strengthens us. Everyone in the NY campsites know that most times it is always safer to accompany children to the restrooms rather than let them go alone. That is just a New York thing. If you do not have to do that in your smaller towns, kudos to you. But I guess just growing up in NY and having the all-around NY experience, we just use your common sense and our training to do what we have to do to keep babies, toddlers and children safe when we are camping out. For us, New Yorkers, camping is never a fearful experience, but to the contrary, it is a very comfortable, relaxing and usually peaceful experience for all of us. And we hope that happens for you too.

For other camping suggestions and ideas, for babies, toddlers and children, during camping excursions, I will write another article. I do appreciate your comments, questions and feedback, all of the time, whether you agree or do not agree, I welcome your remarks and emails. Thank you so much for reading and participating.

Updated May 10, 2008

Hope that you read our other articles for that information. If you want the free newsletter about camping, send an email to towriteus@yahoo.com

The author of this article is an experienced camper who graduated from Outward Bound School. Besides spending seven wonderful days in the wilderness in North Carolina, she received a Wilderness Survival Certificate. Her wilderness experience in game lands, in state parks and in private campgrounds adds to her expertise in the outdoors and in camping. The author invites you to write for the free camping newsletter (sent only by email).

In the automotive employment market there are still very attractive job opportunities available all over the world. So if you are in the automotive employment market and want to make a change there are still a lot of opportunities all over the world.

In this modern world there do exist a massive shortage highly skilled automotive technicians all over the world. So if you are a highly skilled auto technician you can choose where you want to work in the world.

By just applying on one of the many automotive recruitment companies web pages, and they will search a job opportunity for you any place in the world. The fact is that a lot of emerging automotive markets have opened up in reasoned years, due to the power shift in the automotive industry.

This automotive employment market is going to become even bigger in the future as all new type of cars is going to hit the market. Like all the “EV” cars that are still in the prototype phase. All these cars will have new technology implemented into them, so new personnel must be trained to work on them in the future.

This will bring a paradigm shift into this automotive employment market, even the training methods and the skill sets that must be trained have to change in the very near future.

This will cause the manufacturers to start running extensive training and develop programs, to have highly skilled technicians to assist them to establish their brand. There will be coming new brands and brand name into the playing field and these brands will need to still build their names in the market place.

To build a brand name you need a powerful after sales service you can assist your customers with. This alone will create a new automotive employment market to the auto industry; just imagine an electronic or chemical engineer working at your local car dealership.

It may sound farfetched but it is possible as the cars in the future will be driven with power plants like fuel cells, hydrogen emission and electric motors. All of this is going to come to the market place in this modern world sooner than most of us do realize. So the predictions are that a big portion of the existing automotive workforce will leave.

They will leave this workforce as they are from the old school with old school principles that will become extinct with this new technology. The human tendencies are that you will stay ignorant if you become a member of the old school club. This only happens as the older people were conditioned that they can only learn something up to a certain age. All of us know this is not true but the system wants them to leave as it is harder to change and old horse to get rid of his or her habits

The system was created to develop a group of slaves that would be easier to condition, into what this slave system needs and not what the workers needs. That is one of the reasons why the older leading hands in the automotive employment market gets removed or retrenched. The general modern business conceptions are that older people are resisters to modern business, as they don’t want to change.

If all this highly skilled people are removed in the future the whole automotive industry will suffer a massive skills and brain lost that could have passed on to the younger people. Findings are that most of this older people in the automotive industry don’t want to share their knowledge and skills anymore, because they don’t see themselves as resistors for future development in the automotive industry.

So the automotive employment market will suffer great losses in the near future, due to this phenomenon.

About The Author

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

For more articles (or training) on Automotive employment or to get your FREE Mini Course to How to manage your Automotive Solutions go to http://automotivesolutionsforall.com.